We use cookies to improve your experience on our website. By clicking “Accept all’, you agree to the use of all cookies. More information

AI Denim Dreams

Focus
Design Assistance
Project Type
AI
Client
G-Star
Year
2023

Details

G-Star - AI Denim Dreams

The recent surge in excitement surrounding Artificial Intelligence is hard to overlook. What began as denim design experiments for G-Star has culminated in their groundbreaking first-ever AI-designed product, the AI Denim Cape, brought to life at their atelier in Amsterdam. G-Star's collaboration with MidJourney, a company specializing in AI, involved inputting prompts to generate innovative responses, resulting in the creation of this unique garment. At G-Star, denim is approached with a fresh perspective, emphasizing creativity and innovation while pushing the boundaries of design and craftsmanship. Their latest venture into AI represents a significant leap forward in their ongoing exploration of the future of denim. To witness the transformation of digital denim into the physical world, watch the video we produced for G-Star showcasing this pioneering project.

G-star (AI Denim Dreams) - 1
G-star (AI Denim Dreams) - 1
G-star (AI Denim Dreams) - 1
G-star (AI Denim Dreams) - 1
G-star (AI Denim Dreams) - 1

G-star (AI Denim Dreams) - 3
G-star (AI Denim Dreams) - 3
G-star (AI Denim Dreams) - 3
G-star (AI Denim Dreams) - 3
G-star (AI Denim Dreams) - 3

G-star (AI Denim Dreams) - 4
G-star (AI Denim Dreams) - 4
G-star (AI Denim Dreams) - 4
G-star (AI Denim Dreams) - 4
G-star (AI Denim Dreams) - 4

G-star (AI Denim Dreams) - 5
G-star (AI Denim Dreams) - 5
G-star (AI Denim Dreams) - 5
G-star (AI Denim Dreams) - 5
G-star (AI Denim Dreams) - 5

Details

Credits

Team
External Vendors

Next Work

Always On

Always On