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Ultrac Pro

Focus
Commercial
3D Animation
Cinematic
Visual Effects
Project Type
Motion
Client
Vredestein
Year
2024

Details

Vredestein - Ultrac Pro

We delivered a killer video commercial for Vredestein’s new Ultrac Pro tyre in the automotive industry. The goal? Make this tyre the star of the show.

The project wasn’t without its challenges. We had to integrate predetermined footage, blend 3D visuals with real-life film seamlessly, and stick to the 'Beauty & Beast' theme without going overboard or underwhelming.

Some of the highlights we enjoyed were bringing a filmed female actress into a sleek 3D-created white world and enhancing Vredestein’s existing footage with some seriously cool VFX. The end result? A visually stunning showcase for the Ultrac Pro tyre.

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Details

Credits

Team

Frans Dekker (Art Director)

Ivan de Wolf (Art Director)

External Vendors

Tom Knol (Camera)

Ties Olthuis (Camera)

Marijn Kroese (Assistant)

Tom Hoesstee (Sound Design)

Next Work

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