For Vredestein’s new Ultrac Pro tyre we were asked to produce a video commercial – one that would position their product as the star of the show.

With Vredestein’s reputation in the automotive industry it was very exciting to be given the chance to make something slightly ‘different’ to what is normally presented as a product reveal. Some of the requirements limited us to excel visually, but as narrative we were asked to go all the way, and thankfully that made the difference!

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The project wasn’t without its challenges. We had to integrate pre-determined footage, seamlessly  blend 3D visuals with real-life film, and stick to the 'Beauty & Beast' theme without going overboard or underwhelming.

Some of the highlights we enjoyed were bringing a filmed female actress into a sleek 3D-created white world and enhancing Vredestein’s existing footage with some seriously cool VFX. The end result? A visually stunning showcase for the Ultrac Pro tyre.