We delivered a killer video commercial for Vredestein’s new Ultrac Pro tyre in the automotive industry. The goal? Make this tyre the star of the show.

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The project wasn’t without its challenges. We had to integrate predetermined footage, blend 3D visuals with real-life film seamlessly, and stick to the 'Beauty & Beast' theme without going overboard or underwhelming.

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Some of the highlights we enjoyed were bringing a filmed female actress into a sleek 3D-created white world and enhancing Vredestein’s existing footage with some seriously cool VFX. The end result? A visually stunning showcase for the Ultrac Pro tyre.